There are so many margin loans out there that offer high-interest rates, and they are hard to pay back. Equities First Holdings ahave a different approach. According to Wikipedia, they have figured out a new and innovative way to provide fixed interest rates on the loans they offer. Equities First Holdings can use business stocks as collateral! This is great news because all businesses have a stock value. This way everybody wins. They use a more distinctive funding method. This is why they have been able to complete over 600 transactions since they started this privately owned company in 2002.