Fabletics is a dynamic athleisure wear company that was started in 2013. It was created to bring an affordable style of athletic clothing wear to the market. Actress Kate Hudson and her co-founders Adam Goldenberg and Don Ressler decided to establish this company when they realized that there was a market for this gear. Fabletics clothing line is primarily targeted for women but they do have some great clothing selections that men would really wear.
One of the things that make Fabletics such a successful enterprise has to do with their ability to leverage the crowd. In other words, this company uses customer reviews and peer reviews to help influence people’s decision about the brand.
We all know that if a product is really a good brand, people will figure it out right away. They will then be willing to tell others about how great the clothing is. They can also expound on the amazing styles, the functionality of each piece and how they can wear their Fabletics outfits to more than just the gym. That’s right, Fabletics gear can be worn in casual and work environments and even out on some dates.
Fabletics knows that people tend to trust reviews a lot. So, they make it a point to get people to write reviews that many people follow and trust. They also know that positive reviews help to improve sales as well. This method also drives revenue and improves search rankings. Fabletics is an online business it is very important to have good rankings and positive reviews.
Kate Hudson’s presence is also important to the company. She provides many great reviews based off her personality and style. Being a well-recognized accomplished actress is also important because many people trust her. Hudson does have a flair for fashion and style and she knows how to design attractive clothing. Not to mention, she knows how to model clothing as well.
The bottom line is that Fabletics knows how to reach their consumer base. They know how to get in touch with people who like their brand. They can create effective marketing campaigns that are beneficial to their customer base. Ultimately, Fabletics understands how to win over consumers and how to keep them coming back for more through the power of the crowd.