Back in the 1950s, candidates running campaign ads via television and radio was sufficient enough to spread the word and gain supporters. Nowadays, however, technology has evolved to the point where advertising via social media is essential to running a successful campaign. Fortunately, NGP VAN was established to provide Democrats with all the tools they need to ensure their campaigns are as successful as can be. One of the most prominent examples of this was President Obama’s historic run for the white house in 2008 and subsequent reelection in 2012. Established in 1997, NGP VAN served as a voter database and web-hosting company that aids democrats and liberals in their various political campaigns.
One of the reasons President Obama’s campaign was so successful was because he used a web-based platform which enabled constituents to meet with each other and perform digital canvassing for his campaign. By engaging with voters, he was able to reach the common person and relate to their struggles. During his reelection campaign, he launched a new app called ORCA powered by NGP VAN. Because the majority of people have an iPhone in this day and age, the app has proven its effectiveness in the art of campaigning. The rise of the internet has effectively cemented the role of tech-savvy programmers in the campaign advertising industry.
While the rise of the internet does add a certain element of convenience to the art of campaigning, it also comes with the added expense of hiring, training and retaining skilled employees who can effectively advertise for campaigns via social media. As a result, NGP VAN has developed multiple tools that make it easier than ever for Democrats to efficiently canvass as many areas as possible and spread the word about their campaigns. With the midterm elections looming large over Washington DC and the rest of the world, all eyes have turned towards NGP VAN as a possible method of turning the tides in the Democrat’s favor as they seek to take back the house, senate, and Congress. This year is particularly pivotal as Republicans continue to push their bigoted agenda and all 435 seats in the house are currently up for reelection. NPG VAN was recently recognized as having one of the best company cultures in the nation. So we wish them the best of luck in their political endeavors and hope they are successful in turning the government blue.