Starting a business is not something that you can take lightly. Even when it is just a small investment, you have to consider several factors to ensure that it survives the tough time that are associated with startups. Luke Lazarus, a Melbourne based startup consultant, says that everyone has to come up with the right strategy. This is the underlying factor that will determine how you approach every situation. Unfortunately, many people invest without a strategy hoping that things will somehow work out automatically. They get the shock of their lives when they get stuck and their investments go down the drain. Here are some of the strategies that Luke uses whether he is starting his own business or helping a client start one.
Focusing on telling a story
The most important thing, according to Luke Lazarus, is to ensure that your business tells a story. It should not just tell a story, but a unique one too. Telling a story means that you have connected to the needs of your customers and therefore, you are helping the, to overcome their problems. Most products that are doing well in the markets can be linked to a story in one way or another. Therefore, take time to research the markets s that you can position to your products in such a way that your customers can connect to them.
Creating an identity for your products
If you products lack an identity, it will be difficult to make any impact in the market. Remember that the markets are already awash with solutions that are similar to what you are offering. Therefore, if you do not create an identity, they will only overshadow you. It will be very difficult to be noticed without an identity. Luke Lazarus says that creating an identity should not be a difficult task because you only need to know the markets that have been uncharted. Think of that unique characteristic that is likely to make your products stand out from the rest.
Working with the right people
Luke Lazarus also says that you have to surround yourself with the right talent to be successful. When hiring for your new business, make sure that you know the value that the new employees will bring on board. You need creative people who will help in propelling the startup to the next level. In addition to that, you need people who will contribute positively to your operations, and help in devising solutions whenever there are challenges.
Based in Melbourne, Australia, Luke Lazarus is one of the most experienced startup consultants. He offers consultancy services to a wide variety of business, and owns several companies too. He started this career after graduating from the Melbourne Business School where he studies an MBA.