Brazil’s leading tourism entrepreneur, Guilherme Paulus, was recently interviewed for the Inspirey website in an article titled, “Guilherme Paulus- Founder, CVC Brasil Operadora e Agencia de Viagens S.A.” The interview reveals that there is a lot of tourism opportunity in Brazil because the locals don’t know the country that well. For more information about Guilherme Paulus , view his Crunchbase profile.
CVC became the largest travel operator in Brazil, transporting and helping more than 6 million tourists discover the beauty and history of the country. He believes there is still a huge opportunity to grow because there are so many beautiful smaller cities that can provide a unique experience to those looking to explore Brazil. He believes that by 2020, the company will have more than 2,000 stores available throughout the country.
One of the biggest changes Guilherme Paulus has noticed in the past decade is the importance of online presence. Though his company has focused on creating physical stores in almost all of the shopping centers in Brazil, he reveals that an online presence is a necessity of the business. Their online presence provides customers with research, support, and will even close sales. He reveals that the best source that keeps the company productive and up to date on the latest trends is Google. CVC was one of the first companies to develop technological innovations in the tourism market.
Guilherme Paulus also suggests that budding entrepreneurs read “The Greatest Salesmen in the World” by Og Mandino because it provides the best advice on how to sell. Paulus reveals that much of his knowledge of entrepreneurship and business came from this book, even down to how to schedule his week.
One failure he believes the company made was the decision to open a company in France. Though the outlet ended up being very successful and was celebrated by the French government, who were willing to grant visas, they did not see a lot of initial traffic because people didn’t recognize the brand as a tourist company. The signs only said CVC, so they didn’t understand the company had a huge 21-day circuit throughout Brazil, Argentina, Peru, Ushuaia, and Foz do Iguacu. He also believes it was a mistake to use Brazilians to meet the French because of the lack of understanding.
One of the biggest successes Guilherme Paulus had was the ability to focus on multiple markets at once. Though they believed in international tourism, Paulus also recommended that the company should focus on domestic tourism. His own experience traveling allowed him to have a greater understanding of the needs of his business.