Edwin Miranda Explains the Two Phrases That Your Clients Never Want To Hear From You, Ever!
People come in various shapes and forms. Some of the people you meet with will be a great joy to do business with, especially during marketing blitz. Other people are going to come across as more “challenging.” They will change their minds a million times. They will tell you to go back to the drawing board in the middle of a mock-up.
“I am afraid it is the nature of the beast.”
That is why Edwin Miranda feels it is important to explain two phrases you should never say to a customer or client at any time.
Some say “nope”, but, either way, it is not something you should do. It is insulting to hear. No one likes to be told “no.” Anyone who says differently is lying. There are times when you will need to tell client “no.” That is when you need to be extremely delicate in the way you do it, according to Edwin Miranda. You have to give a good reason for using that word. Studies show that more than 70% of clients have become upset over the simple use of word. It comes across worse when you use it as a slang term or as an emoji. Every “no” without an explanation will create an angry customer, according to Edwin Miranda.
Backup Choice: Tell the person that you can do “this” instead. That will cushion the blow of the word you used beforehand.
I remember that one from my days in retail. Customers in retail do not like that word, and neither will your marketing clients.
No one likes to hear “calm down.” You think “no” is bad, hearing “calm down” is ten times worse.
“Do not say calm down. Christy does not like calm down.”
Backup Choice: Tell the person you are sorry. Tell them you would be upset too if it were you. Offer them an alternative approach to the campaign instead.
To Read More Click Here