Edwin Miranda

Edwin Miranda Explains the Two Phrases That Your Clients Never Want To Hear From You, Ever!

People come in various shapes and forms. Some of the people you meet with will be a great joy to do business with, especially during marketing blitz. Other people are going to come across as more “challenging.” They will change their minds a million times. They will tell you to go back to the drawing board in the middle of a mock-up.

“I am afraid it is the nature of the beast.”

Edwin Miranda

That is why Edwin Miranda feels it is important to explain two phrases you should never say to a customer or client at any time.

1)No

Some say “nope”, but, either way, it is not something you should do. It is insulting to hear. No one likes to be told “no.” Anyone who says differently is lying. There are times when you will need to tell client “no.” That is when you need to be extremely delicate in the way you do it, according to Edwin Miranda. You have to give a good reason for using that word. Studies show that more than 70% of clients have become upset over the simple use of  word. It comes across worse when you use it as a slang term or as an emoji. Every “no” without an explanation will create an angry customer, according to Edwin Miranda.

Backup Choice: Tell the person that you can do “this” instead. That will cushion the blow of the word you used beforehand.

2)Calm Down!

I remember that one from my days in retail. Customers in retail do not like that word, and neither will your marketing clients.

No one likes to hear “calm down.” You think “no” is bad, hearing “calm down” is ten times worse.

“Do not say calm down. Christy does not like calm down.”
Adam, Mom

Backup Choice: Tell the person you are sorry. Tell them you would be upset too if it were you. Offer them an alternative approach to the campaign instead.

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How DAMAC owner Hussain Sajwani rose to the top.

Born in 1952, Hussain Sajwani is the Emirati billionaire chairman and founder of real estate company DAMAC Properties.

He is a resident of Dubai, United Arab Emirates and a graduate of the reputable University of Washington. We give you a rundown of his early life and his successful career.

Hussain Sajwani’s Early Life.

Hussain Sajwani wasn’t actually born into riches. His parents were Shiite Indians from Hyderabad. They were spice tradespeople who also traded pens, shirts, watches and other imported goods.Because of this background, Sajwani has a fluent command of Hindi and often speaks it at work.

Sajwani was fortunate enough to be among the few students sponsored by Emirate’s scholarships to the United States. The now DAMAC owner studied Industrial Engineering & Economics in the US where he acquired his bachelor’s degree.

Hussain Sajwani’s Career.

Following his graduation in 1981, Sajwani kickstarted his career in the finance department of the Abu Dhabi Gas Industries. Two years after, he began a catering project which has Bechtel and the United States military as its target audience. The project is still functional till date and is known as Global Logistics Services.

Sajwani founded DAMAC Properties in 2002. Few years over its first decade, the company was listed among the biggest real estate development firms in the Middle East. Today, the company has successfully developed over 19,000 properties with more than 44,000 units in different development stages. The company was publicly listed in 2015. One of the thousands of projects accomplished by Hussain Sajwani’s DAMAC Properties is the popular golf course designed by golf star Tiger Woods. Others include luxury apartments by Fendi and Versace, luxury properties designed by Bugatti and Paramount Hotels & Resorts.

In 2017, Hussain Sajwani was named by Gulf Business in the list of the 100 most globally-influential Arabs.

Based on the estimated annual growth rate of the company’s revenue, the firm occupies the No. 1 spot on the list of Forbes Magazine’s fastest-growing Global 2000 companies.

Today, the DAMAC owner is worth $4.1 billion. According to Forbes ranking of billionaires in 2018, this makes him the fourth richest Arab in the world.

Susan McGalla: Pushing The Envelope Further

Susan McGalla is a woman who wanted to set the bar high for those who wanted to follow in her footsteps. She was born in East Liverpool Ohio and knew from a young age that she had to work hard to get where she wanted to be. It was not the easiest of roads for Susan to take but she has always accomplished what she sets out to do. She has become the first female president of American Eagle Outfitters and now runs her own consulting firm. The smell of success for Susan McGalla is really sweet. Her is some advice she offers to those looking to succeed in life and in business.

Susan McGalla says that the road to success was not an easy one to conquer. She grew up in a family with two older brothers and a tough dad who never let her off easily. She was encouraged to speak for herself and stand out from the crowd. She became a determined woman who wanted to make it a world that was dominated by men. She got her chance at American Eagle Outfitters. She learned how to work her way up in the business and eventually became president of the company. She also says that women should be looked at as professionals in business and not just as women. She hopes that one day women will be able to take over the business landscape.

One reason that women are not as influential when it comes to the business world is that there are not that many women in high-level positions at prominent companies to lean on. One solution to this glass ceiling may lie in women being sponsored for new opportunities in business. Women who have invested a career in the business of their choice can learn from the top and work their way up the corporate ladder.

This is how Susan McGalla was able to break down the barrier of becoming an executive in the business world. If they are given a chance more women can succeed and lay the groundwork for future generations of women.