Luke Lazarus shows entrepreneurs how to start a new business

When starting a business, it is important to consult someone who has experience in the same field. Business ideas may seem impressive on paper; however, it is only after you start implementing them that you will know how challenging the process is.

According to Luke Lazarus, a start-up consultant, there are several things that you have to focus on. You need to have everything clearly though-out so that you can avoid the many mistakes that new entrepreneurs make.

In addition to that, you have to be aware of the difficulties that are likely to come your way as you grow your business. Here are some of the things that this consultant believes will help you to get the right footing.

Creating the right business plans

A winning business plan is one that outlines a story about the product. It should have some background information about the problem that the product is supposed to solve.

After that, Luke Lazarus recommends that you should know how to come up with steps that will make the product useful. Creating a good business plan is not an easy task; therefore, most entrepreneurs look for the services of reliable consultants to help them iron out the issues that could hamper success.

Coming up with investor presentations

To be sure of making more sales, you have to present your products to investors. Not only will they connect you to the right market, but they will also help to find your operations.

Presentations need to show how your products will fill an existing gap in the market. You need to show to them that the customers are lacking something and so, you are ready to provide it. Read more: Luke Lazarus Profile | and Luke Lazarus| Medium

Remember that investors get proposals from too many new businesses and so, they will be picky when it comes to such ideas. Enlisting the services of a trusted consultant such as Like Lazarus will work wonders for you.

Market research insights

Markets are always tricky because of the every changing trends. At any given time, there are trends that work while others will not have much effect. It takes a professional analysis to understand the markets. As a new business owner, you may not know how to analyse your market.

You will have problems looking for information about your competitors and even when you find it, you will not know how to apply it so that it can help you to get a share of the market. Professionals like Luke Lazarus are always ready to help.

Luke Lazarus offers his start-up business consultancy services in Melbourne, Australia. He was born in Perth, but chose to move to Melbourne because of his eye for business opportunities. His experience in this industry makes him one of the most sought consultants in the region.

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Remarkable Contributions of Sheldon Lavin at OSI Group

Sheldon Lavin is the CEO and Chairman at OSI Group, LLC. He is also the President of OSI International Foods Ltd. OSI Group is the most extensive global food products, supplier. They mainly deal with food production and development, supply chain management and distribution throughout the world. He had a vision while he was young; he wanted to operate a business in which he owned. To facilitate this dream, he studied accounting and finance from a prestigious university.

Sheldon Lavin attained in-depth knowledge of the industry due to his involvement in the financing of the first Otto & Sons Company. This is the first meat processing company, which was established by Kolschowsky in West Chicago. The company later changed its name from Otto & Sons to OSI Group after it merged with McDonald’s. Under his leadership, Sheldon Lavin has overseen a tremendous growth from a retail meat shop to an internationally recognized company. The company operates in over 17 countries, serving from over 70 facilities. The products are mainly proteins although they also produce sauce snacks, vegetables, and baked foods.

When asked about how he oversaw the growth of OSI Group to its current state, Sheldon Lavin explained that the company, unlike other typical companies, is an entrepreneurial company with rules, strategies, levels of leadership, financial budgets, and a culture. The firm is built on a strong cultural foundation, making it operate like a family, where every stakeholder has a way to air his ideas. The company appreciates every member for his contribution towards its success. At work, everybody is equal to the other employee. This is seen by how they take their lunch in the corporate office and how they address each other by the first names, that is including the CEO, who is named as Sheldon or Shelly. The company is not only concerned by the welfare of the employees only but also their families’ too.

This strategy was the best in venturing into business, and it has proven to be working. Apart from the success in the enterprise, OSI Group also takes part in charitable events as a way of giving back to the community. The vision of Sheldon Lavin for the company is to make sure that its growth does not stop. The goal is to become a leading food industry in the whole world.


OSI Group Providing Hamburgers to McDonalds

McDonalds is a global franchise known for its fries and hamburgers. The McDonalds hamburgers are the fastest selling fast food in the world. While many love and adore the McDonalds hamburgers, they are not free from scrutiny about the ingredients it contains. There is a lot of worry about what food products contain because more and more people are becoming obese and facing life threatening conditions because of food products. The ingredients that foods contain that cause so much worry include preservatives, additives and sugars. Many people are worried whether McDonald’s hamburgers contain preservatives or not. David Whipple decided to confirm this theory by testing a McDonald hamburger. He placed the hamburger in a cupboard and left it locked away for a total of 14 years.

Whipple came to, later on, check the hamburger and identify whether it had rotten and it still looked the same 14 years later. This caused a lot of worry because it showed the McDonald’s hamburger contains a lot of preservatives. McDonald’s disapproved this experiment stating their hamburgers do not contain any traces of preservatives. A scientist also backed up McDonalds stating that the hamburger stayed the same because it was not provided with the necessary conditions to rot. Some of the conditions for rotting include moisture, warmth and sunlight which were not present in the cupboard. Therefore, the hamburger did not rot because it had preservatives but because it was not in the right environment. To know more about the company click here.

The Gunzburg factory is the franchise that is responsible for providing hamburgers to McDonalds. The factory belongs to OSI Group. OSI Group has worked with McDonalds for decades now. At the factory, one of the main concerns is hygiene. No one is allowed on site without protective clothing. Also, any sick staff members are asked to take a few days off till they get better. This ensures they do not contaminate the meat. Before being shipped out, all the hamburgers are tested in the lab to ensure they are safe and clean to use. The fat content is also tested to make sure it is the right amount. This goes to show the care taken in ensuring the hamburgers are not contaminated.


Why You Have to Pick a Professional Press Release Writing Provider

Press release service writing is a leading kind of communication which might lure a number of individuals: the media, clients, financiers and also other stakeholders.

Yet should you decide to employ a composing solution to execute the task for you, you wish to pick for a professional company with the online reputation as well as proven record. It’s additionally significant that they can assist you realize your objectives, whether you wish to be a company leader, draw investors and clients or enhance web traffic to your site.

They can create best material for your business.

Specialist support may give well-written news release which are free from grammar, punctuation as well as punctuation mistakes.

They have a collection of writers that are expertly educated and have knowledge in making up launches concerning any kind of service. The writers understand how to integrate the suitable angle that will certainly discover the attention of the media.

An improperly written launch with the incorrect arrangement, full of grammatical mistakes therefore is protracted will not obtain grabbed. If you employ an expert service provider, they’ll craft a discharge that could offer impacts. They guarantee they edit it to avoid mistakes.

They understand the importance of making up appealing headings (and subject lines likewise ).

They comprehend the principles to adhere to when composing a headline that raises the possibility that a journalist clicks into your story.

They comprehend that the heading is not the single considerable part in pitching. They spend a great bargain of time considering this subject line which gets the media. A terrific subject line outlines what the story has to do with.

They keep the info near the peak of the launch.

Concerning everybody is busy. They wish to review stories that supply the information directly from the beginning. Besides that, people end up being bored quickly with long and also boring content such as news releases.

Professional support comprehends the viewers’s exhaustion.

If you pick an exceptional composing firm, they can do that job for you. They might invent your story adhering to the best format to preserve the viewers’s attention.

They comprehend they should consist of multimedia, such as pictures, video clip or infographics to make an appealing and appealing narrative.

They can advise figures and realities to consist of in the discharge.

Specialist creating providers comprehend the significance of consisting of figures as well as realities on your launch. It offers value as well as trustworthiness to your narrative.

They could recommend you the information which you may improve your declaration to make it a lot more credible. The information supports your insurance claim due to the fact that it confirms whatever you’re showing to the general public.

A launch with supporting realities amass press interest. Clients are more inclined to get involved with brand names which could present convincing proof as well as asserts.

They can suggest extensive quotes.

Attaching making use of a legitimate writing business might help you choose helpful quotes to have in your statement. They can suggest the kind of quotes that could fit your story.

Quotes supply a human element to your info. Folks can connect swiftly and take part whether there’s a human fascination. What’s even more, it produces the assurances stronger since those that have high rankings in your organization and even those that have a considerable result on your information would be those supplying them.

They understand just how to craft a quick and also succinct story.

A professional firm knows your launch should certainly be held between 400 to 500 words to keep the customers’ passion.

A launch that passes this condition has even more possibility to land advertisements. This is just 1 factor.

They comprehend the relevance of web links.

Your declaration should include web links to your website. It permits people to go to your website and also find out more concerning your organization as well as offering.

Hyperlinks supply the media to confirm details concerning your enterprise readily. They could see what your firm is, your success and objectives. They recognize that they require to not stuffed a discharge with extra links which may mark your brand name for spam which could decrease your positions on online search engine.

If you’re trying to find a service to supply you composing services, quest for the ones which have valuable features and prices packages, you could select to check solution reviews to ensure you are associating with the excellent firm.

Taking care of a legit and commendable service might be pricey, yet supplies you with a lot of benefits and much better return-on-investment (ROI). Do not be afraid to pay a much more considerable quantity for composing solutions merely to conserve cash money, yet repent afterward.

A foreign firm offers you higher opportunities and opens up new doors to your firm. You’re a lot more inclined to remain on top of this marketplace when you’ve obtained a consistent web content advertising effort.

Steve Lesnard Explains How Product Marketing Should Happen In The Digital World

The current digital and social platforms have changed the way people are marketing new products. These strategies have many benefits, but they can also be counterproductive if not applied well. For your new product to be successful in the market, it’s important to clearly highlight the benefits and the value it will add to the lives of consumers. Brands that make it always put the needs of clients first. The two principles explained below by Steve Lesnard will help you market your new products well.

  1. Ensure it is simple so it can be memorable

The best way to introduce a new product is to inform clients what makes it better than the rest. Make sure you outline all the benefits and keep in mind what Walt Disney once said about making sure that story line is right. Focus on what is innovative and creative to help you communicate by picking a particular lane and simply go for it. There have been famous campaigns from iPod which benefited customers who wished to listen to music while travelling. This strategy was highly appreciated since it happened at a time when the company was rushing for technological supremacy.

According to Steve Lesnard , Apple has been expanding over the years focusing mostly on their watches. You are able to connect your phone with your watch and use it wherever you are and even have health and wellness through its sports measurements and monitoring features. This is possible for Apple since they keep it simple for their clients and always giving them a motive for upgrading.

  1. Making it real by bringing life to it

The next step is to bring the product to life for the customers. Once you are sure about your storyline, make sure you follow the specific details so you can come up with the best product. Details like how to use the product, what it does and how it looks are elements that can be presented using the medium you decide to work with. Steve Lesnard believes that clients should be your priority especially when it comes to product presentation so you can meet and exceed their expectations.

Jingdong Customers Love New Zealand Fruit

It turns out that millions of people in China love kiwi fruit grown in New Zealand. The Chinese e-commerce giant JD.Com (Jingdong) noticed that sales of imported fruits of all kind spiked by more than 20% over the past two years. This is due to younger, middle-class consumers who are focusing more on healthy diets.

New Zealand fruit growers are thrilled as sales to Chinese markets through Jingdong have reached $606 million in New Zealand dollars. The island nation has seen its sales of fresh fruit expand on Jingdong by 80%.

The result is the creation of 18,000 jobs in New Zealand which includes 2,600 kiwi fruit growers. Two leading companies are Zespri and Rockit Global Limited, an apple producer. Zespri opened a flagship store on the JD.Com site in 2017. The results have been so positive and sales so robust, Zespri will now expand its cooperation with Jingdong through its 7FRESH program.

Rockit Global Limited is following suit. This New Zealand fruit selling enterprise also recently opened a flagship store on JD.Com. The company is thrilled that it will have access to Jingdong’s 300 million-plus active users. Rockit is a seller of snack-sized apples which are proving as popular with Chinese consumers as kiwi fruit. Both companies say that China is now their most important export market.

In addition to New Zealand, Jingdong is sourcing fruit from 50 countries around the world. It sells more than 110,000 fresh fruit and vegetable products to regular site users. Handling it all means intensive and high levels of technology-leveraged logistics expertise to keep everything running smoothly. There is little room for error in the fruit export sector since these products are highly perishable and consumers like them fresh.

Andrew White is the Trade Commissioner for New Zealand Trade and Enterprise. He said his team is thrilled to be working with Jingdong. He looks forward for a continued relationship that will translate into even more sales between New Zealand producer and Chinese consumers. He said other popular New Zealand exports are infant formula, honey, health products and cosmetics. He said all are developing a strong following on the JD.Com platform.

Jingdong’s: Youtube.

The strategies that Luke Lazarus uses to start businesses

Starting a business is not something that you can take lightly. Even when it is just a small investment, you have to consider several factors to ensure that it survives the tough time that are associated with startups. Luke Lazarus, a Melbourne based startup consultant, says that everyone has to come up with the right strategy. This is the underlying factor that will determine how you approach every situation. Unfortunately, many people invest without a strategy hoping that things will somehow work out automatically. They get the shock of their lives when they get stuck and their investments go down the drain. Here are some of the strategies that Luke uses whether he is starting his own business or helping a client start one.



Focusing on telling a story



The most important thing, according to Luke Lazarus, is to ensure that your business tells a story. It should not just tell a story, but a unique one too. Telling a story means that you have connected to the needs of your customers and therefore, you are helping the, to overcome their problems. Most products that are doing well in the markets can be linked to a story in one way or another. Therefore, take time to research the markets s that you can position to your products in such a way that your customers can connect to them.



Creating an identity for your products



If you products lack an identity, it will be difficult to make any impact in the market. Remember that the markets are already awash with solutions that are similar to what you are offering. Therefore, if you do not create an identity, they will only overshadow you. It will be very difficult to be noticed without an identity. Luke Lazarus says that creating an identity should not be a difficult task because you only need to know the markets that have been uncharted. Think of that unique characteristic that is likely to make your products stand out from the rest.



Working with the right people



Luke Lazarus also says that you have to surround yourself with the right talent to be successful. When hiring for your new business, make sure that you know the value that the new employees will bring on board. You need creative people who will help in propelling the startup to the next level. In addition to that, you need people who will contribute positively to your operations, and help in devising solutions whenever there are challenges.



Based in Melbourne, Australia, Luke Lazarus is one of the most experienced startup consultants. He offers consultancy services to a wide variety of business, and owns several companies too. He started this career after graduating from the Melbourne Business School where he studies an MBA.

Article Title: Eric Lefkosfsky: The Businessman With People In Mind

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Eric Lefkosfsky is a businessman with multiple pursuits. In all of his business ventures he is a leader of over 11,000 employees. One of such businesses is Tempus, a company which he co-founded and is the current Chief Executive Officer.

Tempus is a technology company that hopes to change the way cancer research is done through the way information is gathered. They strive to put the information in client’s hands so that they have more control over their own treatments. They test “a patient’s tumor at the molecular level so we can identify treatment options tailored to each and every patient”. This will lead treatment in a direction away from generalized to specific, thus giving each patient more hope for their future.

Lefkosfsky and his wife also founded Lefkofsky Family Foundation, a private charitable foundation, which enhances the lives of children within the community. They provide education, pursuit of human rights, and more work with medical, and the arts all to heal and strengthen the people that they help through the foundation. He also works with the arts through The Art Institute of Chicago, The Museum of Science and Industry and World Business Chicago, as board member to those and other similar entities.

Lefkosfsky is also a published author, and a college instructor for several business courses. He and his wife have three children. He was from Michigan, the son of a structural engineer and a school teacher. He fell in love with business early. He went on to graduate the University of Michigan Law School and received Juris Doctor in 1993. From then on his life took a turn that would touch the lives of millions, at the very least. He continues to strive to better the lives of many around the world. There is no doubt that his plate is full, but his cup runeth over.

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Todd Levine an International Professional Lawyer

Todd Levine is an experienced and a commercial litigator based in Miami law firm called Kluger Kaplan. His significant activities involve handling different categories of complicated business issues since he has a strong drive to real estate and commercial litigation. His main role e include representing properties managers to brokers and developers, lending farms to firms buyers, sellers investors as well s contractors in disputes that may result due to real estate projects.

Todd Levine has handled many cases related to sports and entertainment industries and also cases regarding partnership investment and arrangement of finances. While handling such disputes, Todd Levine uses analytical and creative skills that help him to strategize the cases. Levine has also become famous in his skills of handling disputes, and this has enabled him to face different challenges and pressure that come on his way.

Todd Levine uses critical, and analytical unique skills to solve any case that other lawyers may not be able to handle. It is clear that Todd does thorough research on any dispute that he will be resolved by finding hidden evidence that will impact the case positively. He also employs a legal argument that helps in certainty through the analytical skills to develop strategies of tackling complicates disputes.

Todd Levine is a graduate from the University of Florida where he majored in finance and later studied law at Levin College of law and graduated in 1991. Besides being a talented attorney, Todd Levine is also an artist and musician. It is Todd Levine creativity that enables him to take unique roles and practices in different fields. Todd Levine as a Kluger Kaplan attorney won the best lawyer award for litigation in real estate in 2018; in addition to that, Kluger Kaplan has also been recognized as by a Florida magazine a super layer for his achievements and accomplishments. Finally, Kluger Kaplan was recognized by Florida’s top lawyer due to his litigation process by Martindale leaders in 2012.

Todd Levine therefore as a Kluger Kaplan attorney focuses on the practice of the major principles of his work that are based on deep understanding of the law. He has consequently presented the country in different ranks and individuals in complex cases because of the passion from his family.

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Article Title: Richard Liu Qiangdong & Double Down On Transparency

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Over the past decade or so, more and more consumers have been becoming more skeptical of certain business practices; this has been especially true when it comes to the likes of large national and international companies. Because of that, the majority of these companies have been going above and beyond to help build and maintain trust with their customers. Over the past few years, one notable company that has been doing so has been, the largest e-commerce retailer in China, which has been frequently called China’s equivalent of Amazon. Because of this, the retail giant has recently doubled down on its efforts to improve transparency and a variety of other areas in the past few years.

Some of the most significant of these areas also include the likes of sustainability, as well as reducing the overall impact that has on the environment. To that end, Richard Liu Qiangdong has frequently announced a variety of different measures that have helped to improve  company in these areas. However, this isn’t the only time that Richard Liu has had to navigate an increasingly complex and changing market. Furthermore, it’s also not the first time that he’s had to overcome a hurdle that may not have been expected.

This is because was initially started as a small, traditional store in Beijing that sold a limited range of products. Because of his dedication to ensuring high-quality service, however, Richard Liu was able to grow the business to include stores in over a dozen locations across Beijing. However, an unexpected and significant challenge made itself known when a SARS outbreak began spreading across China. This meant that contact with customers became increasingly more difficult and complicated. As a result, Richard Liu Qiangdong realized he needed to change approach to the business. With that in mind, he slowly began moving his products online.

After the space of a few short years, Richard Liu Qiangdong had closed each of his stores and pivoted into an online-only retailers. Noting the increased profits and popularity of such an endeavor, more companies began partnering with Richard Liu, helping turn into what it’s known as today.

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